About Us

Our guiding principles

Personal Commitment

In the financial services world, we talk a lot about performance. My clients rightly expect me to do everything in my power to ensure that I’m giving quality investment advice, and I am absolutely committed to serving them to the best of my ability. Yet true performance is about more than just investment results.

Because I am a Christian financial planner, I believe that my ultimate performance review will come at the end of my life when I meet God face-to-face. In that moment, I will give an account of what I did during my lifetime and my highest desire is to hear Him say, “Well done, faithful servant” (Luke 19:17). Because of this belief, I am committed to conducting business with honesty and integrity.

I deeply appreciate the trust and confidence my clients place in me, especially during tumultuous markets and uncertain economic times. My team and I are committed to continually earning that trust through an ongoing demonstration of both competence and integrity.

About Rachel

Rachel McDonough is a Certified Financial Planner™ professional and a Certified Kingdom Advisor. She is passionate about helping both investors and other financial advisors integrate their Christian values into their investment and financial decisions.

Rachel founded Make Your Money Count, LLC in 2009, the year that she first learned about Faith-Based Investing, with the goal of helping Christian investors transform their investment portfolios into a tool that advances kingdom values and human flourishing.

Rachel offers fee-based financial planning, coaching, and asset management. In 2013, 2014, 2015, 2016, 2018, and 2019 she was listed as a “Five-Star Wealth Manager.”1 In 2008 she was named one of the Top Women in Finance2 by Finance and Commerce Newspaper. In addition, Rachel is a published author and is a frequent speaker on the topic of faith-based investing.

Rachel lives in River Falls, WI and is the homeschooling mom of three amazing kids and the wife of an amazing man, and fellow entrepreneur (Chris). She volunteers as a worship leader at church and as the Vice President of a Christian financial advisor network.

1Award selection for nominated wealth managers are based on satisfying the following criteria: credentialed as an investment advisory representative, a FINRA-registered representative, a CPA or a licensed attorney, actively employed as a credentialed professional in the financial services industry for a minimum of five years, favorable regulatory and complaint history review, fulfilled their firm review based on internal firm standards, and accepting new clients. Other criteria considered are one and five-year client retention rate, non-institutional discretionary and/or non-discretionary client assets administered, number of client households served and education and professional designations.

2Selection criteria based on content, leadership and impact.

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